Question 1

How do you verify products are 'pure'?

Accepted Answer

Every product passes ingredient screening before listing. We exclude products containing phthalates, parabens (specific types), formaldehyde-releasing preservatives, and undisclosed fragrance. Where third-party certifications exist (USDA Organic, EWG Verified, Leaping Bunny, MADE SAFE), we prefer certified products and note the certification on the listing.

Question 2

Are 'natural' and 'organic' the same thing?

Accepted Answer

No. 'Organic' (specifically USDA Organic) has a legal definition with audit-based verification. 'Natural' has no FDA definition for cosmetics or household products and is essentially marketing. Always look for certification logos, not marketing claims.

Question 3

Do you accept payment for product placement?

Accepted Answer

We accept affiliate commissions on some products (always disclosed) but do NOT accept payment for product placement, paid reviews, or promotional content. Editorial integrity is independent of commercial relationships.

Question 4

What's the difference between EWG Verified and EWG-rated?

Accepted Answer

EWG-rated products are scored in the Skin Deep database based on their ingredient list. EWG Verified is a stricter certification requiring full ingredient transparency, no concerning ingredients, and adherence to additional standards. Verified is more rigorous than rated.

Question 5

Are DIY cleaners as effective as commercial cleaners?

Accepted Answer

For about 80% of household cleaning, yes — and dramatically cheaper. For specific tasks (heavy degreasing, drain unclogging, hospital-grade disinfection) commercial products are more efficient. Best approach: DIY for daily cleaning + 1-2 commercial products for heavy-duty tasks.